Antipodes LED has been designing and dynamically transforming commercial spaces since 2014 with quality LED lighting solutions. It’s a competitive industry sector and it’s not easy to convince clients to invest in higher quality LED lighting to transform their workspaces but owner Clark Nemeth is passionate about changing that and not just for commercial reasons. But we’ll get to that later. For now, track back to 2017 when the drama was unfolding.
The company was at a cross roads and Clark says core decisions needed to be made. “I love R&D, so selling was secondary to me. I’m more interested in going to a client and getting the best outcome…but I didn’t really have the right sales approach and I knew things had to change and quickly. I was unhappy with my existing accountant, lawyer and bank so I changed the lot!”
The move to Ingham Mora proved fundamentally transforming. Clark met with Director Neil Fullerton and his team to re-set the business.
“Neil basically told me point blank that I needed to justify all my R&D passion with better sales! I soon appreciated that this accounting team had a real understanding of SME’s. What’s more they put their money where their mouth is, worked out a plan of attack and helped us re-establish our business with a new bank, good training and, most importantly, a new attitude to business.”